November 2009, elephant magazine
Richard Brereton: As your online work is not for sale, how do you make a living from what you do?
Rafaël Rozendaal: My online work is for sale. The collector buys the work with the domain name. Domain names are a real commodity so selling a website as an art piece is not that crazy.
The owner also receives a certificate which is a contract stating the website must remain open to the public.
It is a cool kind of ownership, the owner sees the exact same piece as the rest of the world but their name is in the title bar of the website. “collection of …”
